Chief Executive Officer,
Amplify AI Group

Will is the CEO of Amplify AI Group, a consulting firm which advises, builds and coaches on AI for the finance industry. With over 18 years’ experience leading AI, data and technology, he was CTO for MA Asset Management, served as enterprise architect and CIO for Macquarie Capital Asia Pacific as part of a decade at Macquarie Group, and led KPMG’s national regulatory technology practice.

Will is recognised internationally for his technology leadership, including as a Top Voice on LinkedIn for Data Science and AI and as a Global Top 100 Data and Analytics Leader by Corinium. He was also named one of Asia’s Top 100 CIOs by CIO.com. In Australia, he was named the Most Influential Asian-Australian in Corporate in 2023, selected in 2025 by the Department of Foreign Affairs as one of the inaugural Asian Australian Voices, and awarded an honorary fellowship at UTS for his work on AI education in 2024.

He also contributes to industry leadership as a non-executive director and Chair of the Nomination Committee on the board of the RegTech Association and was a former member of the Forbes Technology Council and the technology committee at the Financial Services Council.

He is a sought-after keynote speaker, having delivered talks at global conferences and industry events, including TEDx and the Financial Times.